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Built for accountants, auditors & finance teams

Accounting,without the manual work.

We turn your Google Sheet into a full accounting team — matching, filing, and closing your books while you sleep. No new software. No data leaves your Drive.

No data migrationWorks with your existing Sheets
LIVEBank transactionsMatched
5 min
setup on your Sheets
NO MIGRATION
10+ hrs
saved every week
PER ACCOUNTANT
85%+
auto-match accuracy
BANK RECON
100%
audit-ready trail
FULL CONTROL
01 · How it works

How ReformX works, in four simple steps.

Everything happens inside your own Google Sheet. You paste in your data, we build rules around how you work, and the output you need appears right there — your data never leaves your account.

01Your Sheet, your data02We build your rules03Rules run on your data04Your output, ready
01Your Sheet, your data

Paste your data into your Google Sheet.

Copy your bank statement, invoices, or ledger straight into your own Google Sheet. That's it — your data never leaves your account, never gets uploaded anywhere else.

you getStays in your Sheet · nothing sent outside
sheet1
Paste · just now
A
B
C
D
1
04 Jan
INV-2401
₹12,450
2
04 Jan
INV-2402
₹8,200
3
05 Jan
INV-2403
₹45,000
4
05 Jan
INV-2404
₹7,890
Stays in your sheet4 rows
02We build your rules

Tell us what you need. We set it up.

Share how you work and what output you want. We build the rules inside your Sheet — one time — so it knows how to handle your data the way you'd handle it yourself.

you getRules made for your business · one-time setup
sheet1
Your rulesConfigured
R01Match bank to invoices
R02Flag missing GST numbers
R03Categorise by vendor
R04Sum totals by category
Built for your businessOne-time setup
03Rules run on your data

Your rules do the work, automatically.

The rules run on the data in your Sheet — matching, checking, and sorting every row the same way you would, just much faster and without the copy-paste effort.

you getEvery row handled the same, every time
sheet1
Running4 / 4 rows
01INV-2401 · ₹12,450
R1R2R3R4
02INV-2402 · ₹8,200
R1R2R3R4
03INV-2403 · ₹45,000
R1R2R3R4
04INV-2404 · ₹7,890
R1R2R3R4
Rules applied to every rowConsistent · fast
04Your output, ready

Get exactly what you asked for.

The final result appears right there in your Sheet — in the exact format you need. Ready to use, share, or file. Nothing to download, nothing to move.

you getDelivered in your Sheet · fully private
sheet1
Output · January 2025Ready
Reconciliation summary
GST · Bank · Ledger
Total processed
₹4,52,340
Matched rows
48
Under review
2
GST verified
₹81,420
In your sheet · privateaudit-ready
Working with us · a 30-day engagement

It's more like hiring a partner
than buying software.

No onboarding wizard, no self-serve dashboard. Our team sits with yours, builds inside your own Google Sheet, and hands it over to you to keep — forever.

ENGAGEMENT · DISCOVERYLive
Field notes · session 02 of 0312 pages captured
Meera · senior accountantPain · weekly

We re-do the bank match three times a month because Tally and the statement don't agree on dates.

Raghav · ownerAsk · dashboard

I just want to know by Monday morning which customers haven't paid in 90 days.

Sana · junior associatePain · monthly

Payroll takes two days because check-in data comes in a format the salary sheet can't read.

Ready to draft rules
17 recurring problems · 9 clear asks
Signed off by: Owner
Week 1 · understanding your business
What we build inside your Google Sheets

Four kinds of work, one place to do them.Your Sheets. Our automation. No new software.

Pick a service on the left to see what we'd actually build — what data we take in, what runs on its own, and what changes for you by next month.

Lives inside
Google
Sheets
Your team learns
0 tools
You own the file
On your
Drive
service · payroll.gsheetlive
01 · What you give us
Your data
Biometric check-in file · CTC master · bank advice file
Scale
146 employees · paid monthly
The everyday problem
Attendance logs come in a format the salary sheet can't read
New joiners and exits have to be pro-rated by hand every month
PF, ESI and PT are recalculated in a different cell each time
02 · What we build
Check-in file → attendance + LOP daysAutomated
CTC × days → gross · net · deductionsAutomated
Bank advice variance check (> ₹1)You approve
03 · What changes for you
today
2 days
of HR + accounts chasing each other
with us
19 min
to a register the owner signs
the win
0
prior-period corrections next month
04 · Compliance, shaped around your firm

GST, income tax, TDS, audits —
the hard parts, quietly handled.

Every firm reads the same law a little differently. That's why ReformX isn't one fixed product — we build the compliance rules that match your firm's way of filing, reconciling and auditing, all inside your own Google Sheet.

Auto
Assist
Alert
your-firm.gsheet · compliance · GSTR-1 · 3B · 2B recon
G-01
Sales data → GSTR-1 format
Auto

Your invoice rows reshape into the exact GSTR-1 upload structure, HSN summary included.

Uses your invoice columns — no re-mapping
G-02
GSTR-2B reconciliation
Assist

Each purchase invoice is matched to 2B. Mismatches land in one review list with reasons.

Tolerance window set by your firm
G-03
ITC eligibility check
Alert

Blocked credits (17(5)), RCM and ineligible vendors are flagged before you claim.

Your ineligible vendor list, your call
G-04
GSTR-3B draft numbers
Auto

Output tax, ITC and RCM totals populate your 3B working sheet, explainable row-by-row.

Each figure drills down to source rows
Rules for your firm
Slab rate mappingHSN masterRCM vendorsIneligible 17(5)2B tolerance ±₹1Export with/without payment
Sample compliance tasks, anonymised from live engagements. Sections, rates and formats are defined per firm.Your Sheet · your data · your firm's way.
05 · What we meet you with

Your data already lives in a dozen places.
Your Sheet will read all of them.

Accountants don't work in one tool — you work with whatever each client sends. Bank PDFs, marketplace CSVs, Tally exports, GST portal JSONs. We don't ask you to switch any of it, plug into our servers, or hand over a single password. You keep downloading files the way you already do; during build we teach your Sheet how to read each one.

01
Sales & collections
CSVXLSXAPI export

Every place your money comes in — marketplaces, storefronts, payment gateways, UPI, plain cash. Export the way you already do; your Sheet takes it from there.

Amazon SellerFlipkart SellerShopifyPOS systemsRazorpayUPI & bank receiptsCash entries
02
Books & ERP
XMLXLSXCSV

Whatever your clients keep their books in. Your team keeps using Tally, Zoho, or Busy the way they already do — we just read the exports.

Tally PrimeZoho BooksBusy AccountingERP exportsManual ledgers
03
Banking
PDFCSVXLS

Statements, in whatever shape they arrive. Indian banks, GCC banks, even the awkward PDFs nobody else can parse. Drop it in — your Sheet reads it.

30+ Indian banksGCC banksPDF statementsCSV / Excel statementsCredit-card statements
04
Filings & compliance
JSONCSVXLSX

The portals you already log into. Paste the downloads — GSTR reconciliations, 26AS tie-outs, VAT summaries are built right inside your Sheet.

GST Portal (GSTR-1 / 2B / 3B)E-Invoice (IRP)E-Way BillIncome Tax (26AS · AIS)UAE VATZATCA (Saudi)
No tokensNo loginsNothing leaves your Drive

Don't see a source you use? Tell us during discovery — we'll wire it into your Sheet during build.

06 · Decision intelligence

Make decisions with clarity,
not guesswork.

Your Sheet already has every number. We turn it into the four answers an owner or accountant wants every morning — in the same workbook, without another tool to log into.

  • Q01
    Do I have enough cash for this week's payroll and vendors?
    Running cash position, updated as entries post
  • Q02
    Which customer or channel is quietly unprofitable?
    Invoiced vs realised, after fees and commissions
  • Q03
    Did anything unusual happen in the books yesterday?
    Anomalies flagged against your own history
  • Q04
    What actually needs my attention today?
    One morning brief, ranked by what's overdue
Built for the one person who actually reads the books.
Q01 · Cash position
Enough for the week?
Live, not estimated
₹18.4L+₹1.2L
Available today
Received this week
₹6.8L
Pending collections
₹9.2L
Outflows booked
₹4.1L
Runway
23 days
Covers payroll + 2 weeks of vendor bills
Q02 · Profit clarity
Invoiced isn't realised.
After fees, commissions, returns
₹11.9Linvoiced · ₹9.2L realised
Fees 11%Commissions 8%Returns & chargebacks 4%Realised 77%
Amazon₹4.2L68%
Direct · B2B₹3.1L91%
Flipkart₹2.4L64%
Hidden leakage surfaced per channel
Q03 · Early detection
What looked unusual?
Against your own baseline
Last 15 days · daily entries2 spikes
Vendor X · ₹48,200
Above its 90-day median by 3.1×
Unusual
INV-4218 · booked twice
Same GSTIN, same amount, 11 min apart
Review
No sales entry · Tue
First gap in 62 days
Unusual
Learned from your last 90 days, not a generic rule
Q04 · Morning brief
What needs you today?
One ranked list, no follow-ups
Monday
18 Nov · 09:00
Priority items
4
Approve 3 vendor bills above your ₹50k threshold
₹2.8L total
You
GSTR-1 prep ready · review 14 flagged invoices
Due in 3 days
You
4 customers crossed 60-day collection window
Send reminders
Payroll run · all inputs received
Approve by 4 PM
Delivered in the Sheet · no new inbox
07 · For practitioners

Built by accountants.
For accountants.

ReformX isn't a SaaS tool looking for a use case. Our team is accountants, auditors and tax consultants — people who spent years re-keying bank statements, chasing GSTINs, and reconciling 26AS at 2 a.m. We built what we needed. You get the version we always wanted.

Built by working accountants.

Our team runs books and files returns alongside clients every day. We wrote the rules we wished we had.

Fluent in your language.

Ledger, RCM, 26AS, 3CD, TDS sections, ITC reversal — we don't need a glossary before we start work.

Audit trail, by instinct.

Every rule leaves a line in your sheet's _audit tab. Reviewers see every decision. Nothing behind the curtain.

Your rules, not a template.

Every firm, every client, gets its own rule set. We build it around how you already work — never the other way.

“The first question we ask every client isn't about software. It's: show us the sheet you actually work in.

— The ReformX team

your-workbook.gsheet · R-04
Rule R-04 · PurchasesLive in your sheet
Rule name
Vendor invoice → Ledger match
Where it runs
Purchases sheet, every new row
Match on
GSTIN, invoice number, amount (±₹1)
Date window
7 days either side of bank entry
If it matches
Mark MATCHED, post to ledger
If it doesn't
Flag for review, assign to Meera
Written with your accountantNo formulas. No code.
08 · What our clients say

Words from the accountants, auditors and finance heads who use it every day.

Signed clients onlyQuoted verbatim
client-voice.gsheet · T01
On the recordTopic · 30-day build

They didn't hand me a demo login. They sat with my team for two afternoons, watched how we actually close a month, and then built the rules inside my own workbook. That's a consulting engagement, not a SaaS trial.

S

Shabeeb

Senior Tax Consultant · Iyer & Co., Tax & Audit Consultants

Calicut

What changed

30 days

From discovery to handover

More voicesAuto · 6s
100%
Stayed inside the client's Sheet
30 days
Median engagement, build to handover
40–120
Custom rules built per firm
0
Templates reused across clients

Working with accounting firms & finance teams across India

Iyer & Co.Shah AssociatesNair LogisticsDesai ConsultingKrishnan & PartnersMehta & Co.Reddy BrosBanerjee & SonsPillai AuditJoshi Finance
Iyer & Co.Shah AssociatesNair LogisticsDesai ConsultingKrishnan & PartnersMehta & Co.Reddy BrosBanerjee & SonsPillai AuditJoshi Finance
09 · How we price

A build, priced like a build.
Not a per-seat subscription.

We don't publish a price list because no two firms get the same build. What we will publish, honestly, is how we decide the number — the principles, what every engagement includes, and the five things that move the fee up or down.

01 / 03

Fixed fee

One number, agreed before we start. No hourly billing, no surprise line items at handover.

02 / 03

Paid on milestones

Split across discovery, build, and handover — so you only pay for the stage you’ve signed off.

03 / 03

No lock-in, ever

The Sheet, the rules, and the manual are yours on day one after handover. Cancel or edit anytime.

What shapes the number

Five dials, all honest.

The fee moves up or down based on how much work the Sheet ends up doing on your behalf. These are the five things we weigh — nothing hidden, no “platform fees” tucked into a footnote.

DialLightScaleHeavy
Number of clientsSolo · 10–30
Group · 150+
Compliance footprintGST only
GST + IT + TDS + Audit
Rule complexity~20 rules
~120 rules
Sources to read2–3 feeds
8–12 feeds
Team size on your end1–2 people
8+ people
Every engagement includes

What you receive, in writing.

Same list · Practice · Firm · Group
Included
The working Sheet

Your live workbook on your Drive — rules already running.

Included
Rules document

Plain-English spec of every rule and its logic.

Included
Team manual + walkthrough

How to add a row, read alerts, and close the month.

Included
30 days of post-handover support

Small tweaks and new rules, at no extra cost.

The actual number is shared 1:1 · never on a public pageFor a scoped quote, reach us at the end of this page
10 · End of page · one message away10 / 10

Send us one message.
We'll take it from there.

Tell us what your books look like today — the files you get, the monthly headaches, the report you wish you had. That's enough for a first conversation.

new-conversation.whatsapp · +91 98958 85374We're on
Suggested opener · you can edit

“Hi, I came from the ReformX site. I'd like to talk about building this for our books.”

Message us on WhatsApp
Prefer a call?+91 98958 85374·Mon–Sat · 10am–7pm IST
What happens next
  • We'll read what you send, carefully.
  • If it's not a fit, we'll say so.
  • If it is, we'll schedule a call this week.
No pitch deck. No trial to start. No credit card. Just the same people you'd be working with on day one.
ReformX · made one Sheet at a time
Next step lives on your phone